Digital Marketing & Fundraising Manager

Marketing · South Brisbane, Queensland
Department Marketing
Employment Type Full Time
Minimum Experience Manager/Supervisor

The Children’s Hospital Foundation helps sick and injured kids by funding life-saving medical research, investing in vital new equipment, and providing support and entertainment for children and their families. We are committed to making a difference in the fight against childhood illness and injury so every child can grow up as happy and healthy as possible.

An opportunity has arisen to ensure our children, and future generations, receive the world-class treatment, care, and support they deserve. Due to an increased focus on our digital capability, our team is seeking a Digital Marketing & Fundraising Manager.

 

This is a once-in-a-lifetime opportunity for you to make your mark and do something really special.

 

What will you be doing?

Reporting to the Head of Marketing and Communications, you will be responsible for the implementation of the Foundation’s digital strategy and online management, managing engagement and interactivity with our audience, and fostering community spirit, developing and implementing integrated digital campaigns to donate or engage with the Foundation. Driving a digital fundraising culture within the organisation is a core component of the role.

 

Additionally, it will be a busy role that will focus on:  

  • Developing and implementing digital fundraising and marketing strategies that have a positive impact on results
  • Excellent understanding and demonstrated experience using digital marketing concepts and fundraising best practices
  • Demonstrated knowledge of data-driven marketing methods including marketing attribution methods, split-testing, audience segmenting, and user targeting
  • Integrating digital marketing into multi-channel marketing campaigns, including SEM, SEO, SMM, and other digital activities
  • Using marketing email systems and optimising email performance to increase engagement and conversions
  • Setting up, managing, and optimizing Google Adwords campaigns and maximising SEO
  • Managing remarketing adverts via Facebook and Google
  • Analysing and producing reports on web analytics, direct marketing, feedback surveys, social media, and marketing dashboards
  • Managing and optimising Facebook advertising campaigns
  • Optimising landing pages and user funnels to increase conversions
  • Manage outsourced providers

 

Who are you?

To be successful in this role, you will possess the following:

 

  • Appropriate tertiary qualifications in a relevant discipline such as Marketing or Fundraising or an equivalent combination of relevant experience and education/ training
  • At least 5 years’ experience working in a digital fundraising or marketing role or similar
  • Certifications from industry bodies such as FIA are beneficial
  • Extensive knowledge of web analytics tools (e.g. Google Analytics) to identify insights and drive fundraising outcomes
  • Excellent understanding and demonstrated experience using digital marketing concepts and fundraising best practices
  • Extensive experience managing websites using a CMS. Specific knowledge of WordPress is beneficial
  • Demonstrated knowledge of data-driven marketing methods including marketing attribution methods, split-testing, audience segmenting and user targeting
  • Skills and experience in creative content writing, storyboarding, filming and editing (Photography skills are advantageous)
  • Advanced computer literacy skills e.g. MS Office Suite skills are necessary
  • Commercial awareness with the ability to understand varied audiences
  • Knowledge of Informz is advantageous but not essential
  • Excellent communication, interpersonal, and stakeholder engagement skills and a flexible approach when working in a team

 

What we offer….

In return, you will work in a passionate and motivated organisation where you can see the difference you make to people’s lives. We believe in developing and investing in staff and providing work/life balance. You can also increase your take-home salary through generous salary packaging benefits.

This is a full-time, permanent role that will be based in South Brisbane. Part-time applications will also be considered.

A copy of the position description is available from our website:  https://www.childrens.org.au/who-we-are/careers/

 

How to apply….

 

To apply for this position, please click apply for this job, complete the application form, and upload your cover letter and resume.

 

Applications close COB Friday 10 July 2020 however, they will be reviewed during this time.

 

Note:

Aboriginal and Torres Strait Islander persons are encouraged to apply.

To be eligible for permanent employment within the Children’s Hospital Foundation you must be an Australian citizen or a permanent resident.

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  • Location
    South Brisbane, Queensland
  • Department
    Marketing
  • Employment Type
    Full Time
  • Minimum Experience
    Manager/Supervisor